There’s no doubt that real estate buyers and sellers of 2020 are looking for a better experience that is effective, efficient, and transparent. They want and deserve better communication with their agents. Communication that allows them to receive relevant updates in the fastest way. If you or your real estate team are overwhelmed with tasks or opportunities, you fail to meet these new expectations, because it is hard to remember everything about everyone.
But in that case, good Real Estate CRM can be an excellent solution for agents to deliver that necessary experience.
First impression matters
Your client communication begins with a winning first impression. First impressions are everything. Especially in real estate, where the success of your job correlates to relations with your clients. The first contact can happen in many different places like Starbucks, portals, websites, emails, or messengers. It’s important to set up each channel to fit in your first impression expectations.
Clients today need to know they can trust you. They need to know that when they want to sell or buy a house, you will be available and will guide them through the decision. You can start a new connection in the right way by giving first impression clients can trust, no matter where.
Real Estate CRM can segment your clients based on their needs
Let’s say you specialize in new development properties in Lower Manhattan. A potential buyer is searching on StreetEasy or Zillow for a perfect home and decides to connect with you and send you an email. At this point, you’ve captured that customer’s data and sent it back to your CRM system to be stored.
You can now use this information to learn more about what interests your client through the type of listings he or she was interested in. After that, you can form a segment of leads by grouping them based on their shared interests. Thanks to that, you can create personalized marketing campaigns that base on your client’s interests.
By the way, Propertymate automatically enriches a client profile based on the information you receive with first inquiry. So you can save time on manual input and have more extended information on your leads.
CRM for real estate agents
Always follow-up
Once you’ve got the attention of a potential client, it’s crucial to build constant communication. Your leads need to be sure that you remember about them and receive regular updates on opportunities you are following.
When you have only five contacts, it’s not hard to keep up with everyone. But what if there are 50, or 500 of them? With Real Estate CRM, you can work with thousands of leads at the same time. And good solutions, like Propertymate, help you to keep that personal touch with each client.
Also, Propertymate’s integration with MLS and our AI-based matching help you to provide personalized recommendations to each client instantly with each listing update. We prepared a short matching highlight in our previous post.
Focus more on personal communication
Give your clients the service they deserve, by actually treating them personally. It might be difficult considering all routine you might be involved in, but with good Real Estate CRM, you can automate all those tasks. Your clients use the best technology available, so they expect their real estate agents use modern technology that helps instead of merely organizing the communication process. Your involvement is crucial at every step of the sales process—from the first impression to the final contract.
Propertymate offers a tool for real estate agents that help them to know more about clients and provide them with better information. That is all thanks to our AI-powered matching technology. Propertymate matches your leads and all properties that might be interesting for them. Try Propertymate for yourself by clicking “Get early access” at the top of this page.
And be sure, you can be the best agent in your area by combing three things: well-organized data (we can help you with that), empathy and personal approach and a lot of persistence. Focus on what you are best at, and we will help you with everything else.
