We started our way with product only for new development of real estate. Still, most of our clients are new developments marketing agencies and residential real estate developers. We helped to sell as many as 300 multifamily residential projects and helped more than 100.000 units find their ideal new homeowners.
We decided to make a short guide on 5 Ways How New Homes Marketing Agencies and Real Estate developers use Propertymate Sales Software.
Here’s how:
Separation of Project Related Data
Some brokerages sell projects for competing real estate developers. Even some sales teams within one development company can be selling projects that are competing for the same market. If a brokerage is accountable for five new development projects for five different real estate developers, it is done through one system, but with five different “projects” in Propertymate. As a result, project related information does not cross over and is not seen by teams of other projects. Also, thanks to our permission management system, a sales agent will only contact information related to the project he or she is working with. However, the Sales Director or Head of Sales will see complex details that might include cross-project communication.
How New Homes Sales Teams Use Propertymate Software
Advanced Reporting in New Homes Sales Software
Brokerage might have multiple clients, but they still need the ability to report on their performance in a standardized way. In Propertymate users with granted permission can export all data and AI generated insights in CSV, Excel or XML formats. Our export allows you to build customized reports, that deliver better decisions.
For instance, thanks to our reports, developers can answer questions like:
- Which unit-mix will sell best?
- Which amenities or features should be added to increase price or sell better?
- What and where should we build next to sell most to our existing contact database?
- Which features are wanted most in the selected neighborhood?
- How should we price units to sell 80% of units in the fastest way?
How New Homes Sales Teams Use Propertymate Software
Customized Project Databases
Every new development project targets a different audience and has a unique marketing plan. Your database should show that through information fields. Propertymate allows sales and marketing teams to create customized information fields around questions/answers, lead acquisition channels and demographic fields for each project or person. Because of this, sales teams can gather appropriate data to sell new homes faster and better.
Cross-Sales Through AI-powered Matching
Let’s imagine that Jessica Gold came to Hudson Gardens sales office to buy a two-bedroom apartment with a park view and large living room. But unfortunately, all units, like that one, are totally sold out. However, a sales agent got an instant insight delivered by our AI-powered Matching about three more units that might be very interesting for Jessica. Because of that, Jessica will not be lost and might become a buyer of another project within an agency portfolio.
This opens new cross-sales opportunities, which, in-fact, help to improve sales conversion and increase revenue.
AI for real estate sales
Specific Third-Party Integrations
In 2019 it’s not enough to use only CRM. To build a highly efficient sales process, you need to integrate with multiple third-party new homes marketing software solutions.
Thanks to Propertymate integration with Zapier, new development sales, and marketing teams can integrate with +700 solutions.
Besides that, you can set up your customized integration with your legacy contact or listing management system. Our Propertymate Labs team has built multiple integrations to unleash the maximum value and efficiency to our clients.
By the way, we wrote an interesting article on Real Estate Development Marketing Strategy previously.
New Homes Need New Solutions!
As a conclusion, Propertymate main goal is to make a life of new homes sales and marketing teams as easy as possible, by delivering proven solutions and processes that real estate agencies and developers of all sizes benefit from.
For more information about using Propertymate to manage your new development projects, check out Propertymate for New Developments or email us at team@propertymate.ai.
Also, we are sure you will like our post on 5 Major Reasons why it is important to use CRM for real estate developers.
