Context
Real estate development is not an easy business. If you are a real estate developer, you are involved in just too much context: design, construction, sales, marketing, legal and much more.
The real challenge is to keep everything together and as transparent as possible. Below we described how Propertymate helped to solve these issues with a sales software for real estate developer.
The Customer
Parus Development – is a leading real estate development company in Eastern Europe.
They oversee the creation and development of large-scale multifamily residential projects. For less than three years they developed more than 5,000,000 sq ft of residential and commercial property and got more than 1,100 families as their buyers.
Parus is aimed to change local communities and cities via futuristic architecture and engineering solutions, innovative integrated technology, convenience, and planning. So Propertymate is more than happy to help them in their way.
One of residential multifamily developments by Parus Development
Company Challenge
Like many real estate organizations, Parus Development (Parus) struggled to identify and access critical data around sales trends, obstacles, and ways to improve sales and transaction process. Parus needed a trusted resource to aggregate and provide real-time insight into their sales team’s productivity. They also wanted this system to be integrated with all marketing tools they are using, starting with call tracking, and email blasting systems, to a variety of websites. It was also essential to have greater visibility into how sales agents were using leads.
Goals
- To build an excellent solution to increase sales conversion and shorten the sales cycle.
- Build a solution that will help to make better decisions of what to build next, fueled by data.
Decrease manual information input, with the help of integration with call tracking, email, website form, etc.
Bridge the gap between sales and marketing
Parus City – the headline project by Parus Development
Solution
We decided to customize Propertymate core solution to deliver set goals. Propertymate Labs team focused on developing additional customized modules and features, that were aimed to improve work and communication experience for Parus sales and Marketing team and advance key metrics.
The Results
Propertymate helped Parus Development uncover:
- Better knowledge about buyers
- Understanding what sales agents did and what led to the deal
- Factors that shorten deal cycles
- An improved communication between sales and marketing
- The way to create agreements and contracts with all info generated by marketing and sales
- Set up easy and transparent management of sold, reserved and available units.
- Pricing control and financing planning
Today, Parus relies on Propertymate to help them:
- Predict sales and plan revenue
- Build better relations with buyers
- Understand what should be build, which amenities/features are important
- Have meaningful coaching discussions about improving agents productivity
Parus City – the headline project by Parus Development
Metrics:
- 23% increase in sales agent productivity (reservations per agent)
- 45% improvement in a lead to contract conversion
- Improved income forecasting to 85% accuracy per month compared to experiencing 50% swings before Propertymate
- Improved lead fixation to 98% thanks to third-party integrations with call tracking, email, and other lead fixation channels
Zakhar Melnyk – CRM administrator at Parus Development
The Team
The platform developed by Propertymate is used by sales advisors, marketing managers, finance managers, document-flow administrators, lawyers, and executive team.
Conclusion
Yes, real estate development is not an easy business. However, you can make it a little bit more organized and efficient through implementing a sales software for real estate developer.
We feel super lucky to work with an amazing team from Parus and create with them the new and impactful application of Propertymate technology.
If you want to learn more about applications of Propertymate for new developments, check out our dedicated post or email us at team@propertymate.ai.
